How to Promote Your Law Firm with the Right Content and SEO

If you currently have a law firm, then you know the importance of having a great reputation and bringing in new clients to your organization. Thanks to the power of the internet, local businesses and attorneys no longer have to rely on just clients in their area. Now businesses and brands of all sizes can engage with each other and conduct business over the Internet, through email, webcast, or even over the phone. However, for this to work effectively you need to create a website and rank in the search results.

In each of the data points below we are going to be diving into how to set this up properly. The first part of the process is to create content on your website that provides value to your audience. The next step is the actually put in the time and effort to create backlinks and make sure your audience knows who you are and how to find you.

Creating Longform Content that Provides Value

On the internet, everyone needs content for their sites. This is especially true with all lawyers and attorneys that are looking to not only promote their services, but to also show off their expertise and work history.

When creating content for your site, this can often be done through a blog. If your website doesn’t have a Blog already then you can easily set this up with WordPress for free.

When creating content for your site, it’s best to make sure each of your articles has at least 500 words but more than 1,000 is ideal. As reported by, this is the ideal amount of text needed to rank above other sites in the search results. For best results, stick with 2,000+ words of content.

Use keywords and search phrases that you think your audience are going to be looking for within the title of your article, and also throughout the text of it. However, don’t just create content for the sake of putting something out there. You need to make sure it actually provides value to your audience. And always and your content with a nice call to action.

Putting in the Necessary Outreach for Quality SEO Backlinks

Once content is live on your site, it is then time to start promoting it to the masses. This can easily be done through social media, but if you want to rank higher in the search results you’re going to need to get some high quality backlinks from other websites.

This can be done by guest blogging on other web sites or even creating custom infographics that other people might want to share. This can be done by Outsourcing the design process or even creating some images of your own and simply posting them to your site along with a high-quality article.

If you want your local law firm to rank higher in the search results, then each of these steps are a pivotal point to getting there. With over a billion active websites on the internet today it’s not so much a matter of creating as much content as possible, but instead putting in the time and effort to effectively promote it.

If you follow these steps and work on each of them a little bit each day, you will see your Law Firm or local attorney agency ranked higher in Google for localized terms and what your clients are searching for.